'Change4life' campaign

3 January 2009

As pledged in Healthy weight, healthy lives: a cross government strategy for England, the government launched the Change4Life campaign to tackle rising rates of obesity.

The campaign was officially launched through television advertisements, printed materials and a comprehensive information website. The campaign was initially aimed at children under 11.

Source(s)

Public Health England.
2019 Change4Life Nutrition Campaign.
Public Health England; 2019.