Dignity in Care campaign
14 November 2006
The Dignity in Care campaign sought to promote dignity in care services in all government and stakeholder messaging and through a public-facing campaign.
The public-facing campaign aimed to:
- raise awareness of the need for greater dignity in treatment of people in care
- enable local people to take action
- recognise and celebrate those who make a difference.
Sir Michael Parkinson was appointed as an ambassador for this campaign.
Source(s)
Department of Health.
Final report on the review of the Department of Health Dignity in Care Campaign.
Opinion Leader; 2009.